Heritage Auto Group

The Heritage automotive organization was established in 1991 in Morrow, Georgia.  The founders knew that in order for a local business to truly reach its highest potential, there must be a business philosophy that focuses on the dealership's clients and the dealership Team that serves them.  This philosophy enabled Heritage to create a foundation that paved the way for automotive excellence ever since.

Our stated Corporate Goals, which we are all judged by, are clear and concise:

 1) Market Leadership

 2) Client Satisfaction

 3) Dealership Team Member Relations

 4) Corporate Citizenship

The Heritage automotive dealerships serve the community in several different ways.  Our priority is assisting the community with its vehicle needs.  We place great importance on making sure even our most economical vehicles are safety tested and road worthy.  This is an investment many dealers choose not to make.  But, this standard has the highest priority for us and we are proud of this business process. 

As the community invests their hard earned money in our vehicles and services, we also support local high schools, clubs, parent organizations, church fundraisres, children's organizations, the local chambers and rotary and where ever else we feel our giving will make a difference.

Heritage strives to be a positive influence in the community and make a difference in the lives of our Team Members and the members of our community.

You are cordially invited to visit one of the convenient Heritage locations.  You can choose from Heritage Infiniti of South Atlanta, Heritage Cadillac Saab in Morrow, two convenient Heritage Volkswagen locations in Union City and Lithia Springs.  You will be happy you did for years to come.